THE REFRAME

10 future-forward brands moving the dial in wellness & beauty tech

There’s been a steady rise in interest in human performance, health, and wellbeing over the past decade. This shift towards personal health is partially due to the global pandemic, longer mortality rates and Cancer rates on the rise. More people than ever before are seeking out alternative ways to look after their bodies and mental health for a better quality of life, and tech companies are rising to the occasion to support this growing demand.

Here, we sweep the wellness gadget industry to compile the most sought-after wearables and devices that offer wellbeing and beauty fixes on the move or the comfort of home. From wearable gadgets that aim to promote on-the-spot relaxation by tingling the vagus nerve, to app-linked infrared devices to promote women’s pelvic floor, meet the game changers and pioneers of the self optimisation industry.

Oura

This is the biohacker’s wearable du-jour and possibly the most integrated tracker on the market. Expect to track everything from stress and body temperature, to cardiovascular health and blood levels, all in a severely stylish discreet ring made of aerospace-grade titanium. Oura is pushing the boundaries of personalised tech you can wear 24/7.

Pulsetto

This could well be the future of instant relaxation with the touch of a button. Better sleep, reduced anxiety, and empowered mental well-being is the goal of Pulsetto- the wearable vagus nerve stimulation device worn around the neck. Before placing it around the neck, a gel needs to be applied for optimal skin contact. Then select your state (modes include stress, worry, sleep, burnout, pain management), and relax with soothing waves of calm combined with a slight tingling sensation.

Higher Dose 

This is THE go-to stop for high performance tech you can use at home, as well as beauty therapy for hormonal balance. From infrared saunas to PEMF mats, they focus on a DOSE of feel-good chemicals- AKA, Dopamine, Oxytocin, Serotonin, and Endorphins. Founders Lauren Berlingeri and Katy Kaps live and breathe radical holistic health, sharing their self care practices like NAD injections and cold plunges on their own social media.

Therabody

Therabody is the heart of modern wellness tech for muscle recovery and home of the Theragun massage tool. Since the success of the Theragun, the company has extended its reach into other products that support healing with the next generation of tech. Think wearable devices like the cooling RecoveryTherm Cube you can strap to muscles for aches and pains, and SmartGoggles that massage the temples after a long day. Therabody are truly leading the charge with smart products for fitness and wellbeing alike.

LYMA

LYMA is quietly challenging the concept of the full cosmetic procedure, promising to do the exact same job with less pain, damage and downtime. They are leading the charge with their non-evasive ‘cosmetic surgery’ device, the LYMA Laser which promises to transform the skin on a cellular level using cold therapy. This cordless handheld device triggers a genetic switch inside each cell, improving elasticity and reducing wrinkles, sagging and pigmentation issues.

Lingo

CGM- or Continuous Glucose Monitoring- is the word on everyone’s lips with Jessie Inchauspé (aka The Glucose Goddess) leading the awareness charge. No more unwanted sugar spikes and crashes with this little plug that sits on the upper arm. Users can monitor glucose patterns in their diet in real time via the Lingo app and tailor their needs accordingly to achieve blood sugar balance.

Joylux

This company aims to reframe how women approach sexual wellness around the menopause. This Halle Berry and Respin-backed brand was founded by Colette Courtion, who was frustrated by the lack of products available on the market to support women going through life-changing moments such as postpartum and menopause. She partnered with Dr. Sarah, Ob-Gyn to create Joylux and a line of products to improve women’s health. The hero product is the vFit device, which when inserted into the vagina promises to strengthen and tone, promote natural lubrication and elevate partner intimacy.

Joov

Joov pioneered the first medical-grade red light therapy units for use at home, and their products have been flying off the shelf for the past decade. These near-infared industry stalwarts paved the way for a slew of brands that followed suit in the RLT space. Their in demand products span from full body devices, to portable devices that can be used on the go. Joov look to science-backed research where possible, and are currently undertaking research into the effects of red and NIR light on mood.

BioMat

Need a stress-buster? The BioMat® is a stalwart in the healing mat space. Using natural and modern science, these mats contain Amethyst and Tourmaline Crystals ‘which act as conductors and supplement the Infrared frequency and Negative Ions’. Evoke the feeling of bathing in brilliant sunshine from the comfort of your home.

3DKnITS

Ever wondered how devices could become even more wearable? MIT researchers have developed a ‘smart fabric’ that does exactly that using a plastic melting process and tubular knitting technique. With an eye in the sports sector, the fabric conforms to the wearer’s body to sense their posture and motions with the outcome of making training easier and to reduce injury. It incorporates a special type of plastic yarn that has been exposed to heat to slightly melt it, resulting in greatly improved precision of the pressure sensors woven into multilayered knit textiles. This could well change the face of the wearable industry, making it easier than ever before to incorporate tech in the most passive way.