However, this global shift is long overdue. Flash back to a few decades ago, there was an extreme lack of representation of female pleasure, with film, TV and even porn dramas delivering unrealistic expectations of a female orgasm. The rich complexities of female desire and satisfaction were reduced to sex columns in select women’s magazines and speaking out was perceived as shameful. Thankfully, we’re now witnessing all kinds of conversations around women’s bodies, from vaginal microbiome, to reaching orgasm during the menopause, and with that these topics are becoming less taboo. Samantha Marshall, Head of Brand and in-house pleasure expert at Smile Makers says “It’s not about shouting ‘I love sex’ from the rooftops, but about normalising sexuality as part of everyday wellbeing. Sex is deeply human, whether solo or partnered, and it deserves to be treated with the same respect we give to other aspects of health. Conversations, tech, and products that centre intimacy help us reimagine what sex can be – less performative, more personal, and something we can talk about with ease.” Menstrual and reproductive health tracking app Clue is another brand inviting women to connect with these meaningful conversations through their Pleasure & Intimacy Series. The series was created in collaboration with renowned sexual wellness expert Chloe Macintosh, and explores how women can stay present and embodied during intimacy, what arousal and desire really mean and simple practices to shift from performance to sensation. Through insightful sharing on the intricacies of the female pleasure system, Chloe breaks down what it means to become aligned with pleasure in a grounded way. The series hands over simple and practical advice and exercises to reconnect women back to themselves in both mind and body. Research shows that the sexuality of a women goes way beyond the physical body, and so incorporating modern sexual wellness into a cycle tracking experience is a smart step in the right direction.